Remember Richie Whitt? He was the sports columnist for the Observer for six years before he was lost to layoffs in 2011 and went into radio full-time. His loyal commenters, a real haggard bunch, laid siege on City of Ate after he left, peppering the blog with unsavory comments and a few good recipes. Whitt has had a few other adventures in and around Dallas, but he has just returned to stir the pot again with his announcement of Pizza Buzz, a pizza and beer delivery service he says in the first of its kind in Fort Worth.
It's not the first in Texas, though.
A group of franchised Pizza Hut locations in Amarillo, McKinney, Allen and Frisco have been delivering beer and pies since 2009 as part of a pilot program that just sort of never ended. Ashlie Marquez, a spokesperson for the group of restaurants, seems indifferent about the program. "It hasn't driven a lot of sales," she said, noting only a small group of customers take advantage of the service.
Maybe that's because they're not marketing the service with a picture of a pizza fist bumping a cold one.
Certainly there are already drunk people sitting on a couch wishing they had more pizza, and more beer. Whitt's attempting to capitalize on the already drunk and hungry, offering specials tied to the Dallas Cowboys. A win gets you buy-one-get-one-free pie. But sadly, the beer is still regular price.
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Check out his website for more information.