Customers at Dallas area Subway restaurants will soon be able to ask their sandwich artists to hold the gluten.
According to a release published on Celiac.com, billed as the "first site on the Internet dedicated solely to celiac disease," Subway plans to test a gluten-free roll and gluten-free brownie in the DFW and Tyler/Longview markets starting next week.
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Subway spokespeople did not return repeated calls and e-mails seeking comment.
The release touts the steps the fast-food chain has taken to ensure their customers afflicted with celiac disease have gluten-free experiences: Employees will split gluten-free rolls with pre-wrapped, single-use knives and then see them through the entire sandwich-making process "so only one set of hands will touch the sandwich, eliminating cross contamination."
"Our hope is to offer gluten-free products nationwide," the release concludes.
Industry analysts predict the gluten-free market will grow by more than $500 million by 2014.