The Burger Stampede Grows Bigger

National chains are apparently racing to win over area burger eaters before In-N-Out reaches Dallas.

Elevation Burger, which bills itself as the "only organic burger franchise in the U.S.," is readying to open an outlet at the Hillcrest Crossing shopping center. And, according to Business Journals, Cheeburger Cheeburger is planning to have another crack at the Dallas market.

The Florida-based chain, which features 1950s-style décor and a name that's led to legal trouble, has 64 locations nationwide. But a store at Inwood Village didn't survive more than two years, if posts on Chowhound can be trusted.

According to a 2004 thread, the restaurant opened on October 18 of that year.

"I don't think they lasted two years," a poster wrote in 2008. "I never got there but the general opinion was the burgers were average."

A Cheeburger Cheeburger spokesperson didn't return calls seeking comment.

In 2004, Cheeburger Cheeburger settled with Billy Goat Tavern, the avowed inspiration for the Saturday Night Live "cheezborger, cheezborger" sketch. According to the settlement's terms, Cheeburger Cheeburger can't open a restaurant within 125 miles of downtown Chicago.

Cheeburger Cheeburger is the rare restaurant that poses an eating challenge for the under-12 set, posting photos of children who polish off their half-pounders.

Elevation Burger's not as interested in excess: According to an e-mail from publicist Liz Smith, "Elevation Burger believes in fresh food that is better for you." Smith says the restaurant uses organic, grass-fed, free-range beef from cows raised in "open, chemical and pesticide-free natural grass pastures."

Elevation Burger opens later this month.

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Hanna Raskin
Contact: Hanna Raskin