The American Meat Institute has stepped up its support for Lean Finely Textured Beef, aka Pink Slime, and yesterday the group announced a summit on the subject at its annual expo. Which, it just so happens, will be held in Dallas.
After Beef Products Inc, the largest supplier of LFTB, took out a full page ad in the Wall Street Journal extolling the virtues of Pink Slime, the AMI launched a campaign to help save the product's reputation.
The organization published videos on You Tube explaining innocuous nature of the components and processes that are used to manufacture meat paste, and issued statements outlining their support of the product. The expo will try to build on that effort.
A description in the email announcing the meeting says the summit will attempt to set the record straight on what the organization is calling an unwarranted food scare. Talks will also discuss economic impacts, food science, regulatory implications, media coverage and its impact on not only LFTB but the meat and poultry industry.
Similar coverage on mechanically separated chicken had a fraction of the impact on the meat industry that the pink slime coverage did.
Keep the Dallas Observer Free... Since we started the Dallas Observer, it has been defined as the free, independent voice of Dallas, and we would like to keep it that way. Offering our readers free access to incisive coverage of local news, food and culture. Producing stories on everything from political scandals to the hottest new bands, with gutsy reporting, stylish writing, and staffers who've won everything from the Society of Professional Journalists' Sigma Delta Chi feature-writing award to the Casey Medal for Meritorious Journalism. But with local journalism's existence under siege and advertising revenue setbacks having a larger impact, it is important now more than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" membership program, allowing us to keep covering Dallas with no paywalls.