The American Meat Institute has stepped up its support for Lean Finely Textured Beef, aka Pink Slime, and yesterday the group announced a summit on the subject at its annual expo. Which, it just so happens, will be held in Dallas.
After Beef Products Inc, the largest supplier of LFTB, took out a full page ad in the Wall Street Journal extolling the virtues of Pink Slime, the AMI launched a campaign to help save the product's reputation.
The organization published videos on You Tube explaining innocuous nature of the components and processes that are used to manufacture meat paste, and issued statements outlining their support of the product. The expo will try to build on that effort.
A description in the email announcing the meeting says the summit will attempt to set the record straight on what the organization is calling an unwarranted food scare. Talks will also discuss economic impacts, food science, regulatory implications, media coverage and its impact on not only LFTB but the meat and poultry industry.
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Similar coverage on mechanically separated chicken had a fraction of the impact on the meat industry that the pink slime coverage did.