Torani -- slogan: "You Know, That Syrup Pump That Makes Starbucks Coffee Less Shitty-Tasting" -- is readying a new flavor for debut next month: Chicken 'n Waffles.
Super Hilarious Update 4/3/2012: Torani announced that this was an April Fool's joke disguised a viral campaign. But wait, wasn't it announced way before April Fool's? And didn't it have a Marketwatch story? Sneaky Torani. Sneaky.
Torani's VP of Marketing, Julie Garlikov (great name), tells Marketwatch: "Chicken 'n Waffles is the perfect follow up to bacon." The bacon to which she's referring is, of course, the company's Bacon Syrup. We're thinking every diner table should come with a bottle of Chicken 'n Waffles, bottle of Bacon, and a big ol' one of hot sauce. Apply liberally to everything. And, yes, that includes putting Chicken 'n Waffles syrup on chicken 'n waffles.
Also good? The nutritional facts. See: no fat. Lots and lots of tears, mostly for the general downfall of mankind. But no fat.
Keep the Dallas Observer Free... Since we started the Dallas Observer, it has been defined as the free, independent voice of Dallas, and we would like to keep it that way. Offering our readers free access to incisive coverage of local news, food and culture. Producing stories on everything from political scandals to the hottest new bands, with gutsy reporting, stylish writing, and staffers who've won everything from the Society of Professional Journalists' Sigma Delta Chi feature-writing award to the Casey Medal for Meritorious Journalism. But with local journalism's existence under siege and advertising revenue setbacks having a larger impact, it is important now more than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" membership program, allowing us to keep covering Dallas with no paywalls.