4

Velvet Taco Blogging Frenzy: Don't Believe the Hype

^
Keep Dallas Observer Free
I Support
  • Local
  • Community
  • Journalism
  • logo

Support the independent voice of Dallas and help keep the future of Dallas Observer free.

Bloggers be crazy. Myself included.

Pegasus threw up a headline yesterday announcing that the much-hyped Velvet Taco restaurant (destined to become a soul-sucking chain) is open. The story itself says the restaurant will open this weekend, and links to a series of other stories drinking the PR Kool-aid (OMG TACOS ARE COMING!!!). One of those stories, at EscapeHatchDallas, lists today's lunch service as Velvet's opening. He also posts a YouTube video of executive chef John Franke pouring a viscous cheese sauce all over a taco. Purists be damned!

I called co-owner Mark Brezinski to confirm the opening date. Turns out it's still soft as a hand-made tortilla. Could be Thursday. Could be this weekend. Who knows. (Turns out opening a restaurant is actually kind of hard.) Sit tight for now and don't make the drive, or you'll be disappointed. There will be plenty of "world changing" tacos to come soon enough.

Perhaps commercialized fast-casual taco restaurants will be the new burger shop? The Nation's Capitol sent Dallas Five Guys, and SmashBurger made its way from Denver. Could Dallas be sending a regionally ambiguous taco up north in return? And if City of Ate's Alice Laussade can have fun with the sexually suggestive Fuzzy Taco, what's she gonna do with this name?

Keep the Dallas Observer Free... Since we started the Dallas Observer, it has been defined as the free, independent voice of Dallas, and we would like to keep it that way. Offering our readers free access to incisive coverage of local news, food and culture. Producing stories on everything from political scandals to the hottest new bands, with gutsy reporting, stylish writing, and staffers who've won everything from the Society of Professional Journalists' Sigma Delta Chi feature-writing award to the Casey Medal for Meritorious Journalism. But with local journalism's existence under siege and advertising revenue setbacks having a larger impact, it is important now more than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" membership program, allowing us to keep covering Dallas with no paywalls.

We use cookies to collect and analyze information on site performance and usage, and to enhance and customize content and advertisements. By clicking 'X' or continuing to use the site, you agree to allow cookies to be placed. To find out more, visit our cookies policy and our privacy policy.

 

Join the Observer community and help support independent local journalism in Dallas.

 

Join the Observer community and help support independent local journalism in Dallas.