Be it a neck-straining wrestling move or some sort of Tolkien-esque adult film, one of the options for Denny's new Hobbit-themed menu definitely is the "Build Your Own Hobbit Slam." It launches on November 6, and will, of course, be the synergetic byproduct of Peter Jackson's The Hobbit: an Unexpected Journey (to be released in December).
Other menu items will include such adult-film sounding entrees as "Hobbit Hole Breakfast," "Frodo's Pot Roast Skillet," "Gandalf's Gobble Melt," and "Two Dwarves, One Bacon Cup." Only one of those is made up.
And, if you're thinking, "but what about second breakfast?" then Denny's CMO is here to answer: precisely. According to Ad Age:
"We just felt with the two breakfasts that whole notion of comfort eating and comfort food" were a fit for Denny's, said Frances Allen, CMO at the restaurant chain.
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True, sir, true. Nothing makes me think of Tolkien's detailed work quite like overfeeding myself in the name of a Hollywood film.
And the teaser ad: