4

Which Wich Kicks Off Rare Menu Expansion By, First, Expanding to 14-Inch Wiches

Which Wich, the sandwich chain born in downtown Dallas, announced yesterday it's expanding its menu for the first time in seven years -- and in its first phase, that expansion is literal.

No longer will you have to lie to the cashier about that "friend" waiting outside for whom you're ordering a second grape-jelly-and-Cheez-Wiz sandwich just like yours -- now you can just get one twice as big.

In the first step of the menu expansion, Which Wich 'wiches, till now limited to a paltry seven inches, will be available in new 10-and-a-half and 14-inch sizes. Additionally, the sandwich eatery will offer beverages in a new 32-ounce tub.

"People have been asking for larger sandwiches for a long time," says Which Wich communications director Jennifer Chininis.

One new option is to forgo toasting the sandwich altogether. Another carb-conscious option, the "breadless bowl," is still in test markets. It has all the same fixings of your regular Which Wich sandwich on a bed of lettuce. "Low-carb seems so five years ago, but a lot of people have gluten intolerance as well," Chininis said.

"The thing we strive to provide is customization. It's just one more way you can customize your, quote, 'sandwich.'"

We use cookies to collect and analyze information on site performance and usage, and to enhance and customize content and advertisements. By clicking 'X' or continuing to use the site, you agree to allow cookies to be placed. To find out more, visit our cookies policy and our privacy policy.

Newsletters

All-access pass to the top stories, events and offers around town.

  • Top Stories
    Send: