Courtesy Jo’Seon
Audio By Carbonatix
In case you haven’t noticed, things are getting experimental around Dallas. Brand-new restaurants are trickling in by the month, some unannounced, and others that continue the quest to find out which new Dallas restaurant will be the latest and greatest.
And the newest, Jo’Seon Wagyu Omakase, isn’t subtle about the exclusivity they aim to bring to the proverbial table. On Wednesday, Dec. 3, Dallas’ first-of-its-kind Japanese Wagyu omakase restaurant will open at 1628 Oak Lawn Avenue in the Design District.
Owner Mike Baird and co-owner, executive chef Danny Shin, have huge aspirations for the restaurant, which is clear in the press release we received, chock-full of buzzwords that Dallasites love.
The duo promises Jo’Seon to be one of the city’s most luxurious and immersive dining experiences. Naturally, seating is extremely limited with only one seating for lunch and two seatings for dinner in the main dining room each day.
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Each seating is a curated exploration of flavor that features premium cuts of A5 Wagyu flown in from Japan six days a week, paired with uni (sea urchin), truffle, caviar, scallops and other rare ingredients. Chef Shin is sharing his commitment to transparency and excellence by presenting a certification tableside with each cut of wagyu.
Jo’Seon uni dish
Courtesy of Jo’Seon
The menu will rotate every two months, so that each visit is something new, unique and inspiring. The main seating is a wagyu-focused 12-course dinner that fuses Korean culinary techniques and modern American hospitality, they say, will “transcend ordinary dining.”
AI-Driven Storytelling
If you book one of three private dining rooms, you’ll have your own private chef serving an extended, 18-course tasting menu featuring a 90-minute silent performance. Whichever experience you choose, you’ll get a multi-sensory journey that uses an AI-driven visual narrative of the menu, a 35-foot projection screen and a butcher shop on display to tell the story of the menu.
The signature 12-course experience will cost $160 per person (before taxes, fees and beverages), and the 18-course meal will cost $250+ per person, in six or eight-seat private dining rooms. Honestly, not bad for what it is.
Included in the space is a bar and patio that is available for walk-ins only. It will serve Korean-inspired small plates and the special bar program menu by JP Park.
Some of the most interesting details about Jo’Seon: it’s seeing through its promise of having a private limo service available through advanced reservations, subject to supplemental fees; private dining rooms will have something called “jacket stylers” who will keep “wraps fresh,” and if either of those weren’t enough; the dinner bill is presented inside a chocolate egg.
It will be interesting to see how each of these experiences comes together across the 4,700-square-foot space. A more down-to-earth experience happening on the patio and at the bar, while the main dining room promises to be one of a kind. We’re sure they thought of that, though.
“Jo’Seon will take the Dallas dining scene to a whole new level of sophistication and storytelling,” says chef Shin. “Each moment is memorable. It’s a personal, elevated, and unforgettable dining experience unlike anything else our customers have witnessed.”
Reservations for lunch and dinner seatings starting Wednesday, Dec. 3, Christmas and New Year’s Eve are now live on the Jo’Seon website. For NYE, Jo’Seon is bringing in a traditional Korean harpist from New York to play live music as Dallasites ring in the new year.
