Five WTF Examples of Marketing at SXSW

During SXSW, and especially in the last five years or so, Sixth Street turns into one long, strange sensory overload. People nearly give you eyeball papercuts trying to get their fliers in your hands, before they're promptly tossed on the ground. If you get the right combo of marketing types hollerin' at you, it can make you question your life choices. If you get the wrong combo, well, ditto.

This year, Sixth Street has felt especially like everything you look at is a billboard, right down to the controversial "homeless hotspots." These are a few of the more curious hawkers we saw.

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Audra Schroeder
Contact: Audra Schroeder