Carly Rae Jepsen's "Call Me Maybe" is one of those songs that tricks you. You only have to hear it once to know all the words. Not just the chorus, ALL OF THE WORDS. Who knows where you even heard it the first time?
The problem is you will hear it again, and inadvertently signal to your peers -- fellow full-grown adults -- that you like the song. They will think you like it because you are singing along word-for-word, despite only having heard it once. When the chorus hits that weird interval at " ... this is crazy," you will realize you hate this song. You will stop singing, but the damage is already done.
Somewhat related: It's not that crazy to give out your phone number, though I am worried Ms. Jespen has been a little too sheltered.
A song being catchy doesn't mean it's good, but it does seem to guarantee a certain amount of popularity. Let's see if we can connect the dots on the viral sensation...
Shocker! It starts with Justin Bieber and Selena Gomez tweeting about how catchy it is. Then, we get this video with cameos from all the cool tweens:
Moving on, Katy Perry gets in on the fun, albeit a little less organized than her teen counterparts:
Then the bros get involved. The Harvard baseball team spends a lot of time on the road and clowns a sleeping teammate with their own lip-synch version. Shout out to the Crimson emoting on the second verse. Holler when you guys are in Dallas, k?
Now we have an official trend on our hands. YouTube has scores more teams doing their own version, but Dallas' own SMU women's rowing team got in on the action, and helped land both teams on The Today Show for a strange segment where they performed live.
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Good luck writing the next catchy hook, songwriters. Remember knowing it and loving it are not necessarily the same thing.