Marina and the Diamonds at the Bomb Factory.
Marina and the Diamonds at the Bomb Factory.
Mike Brooks

Marina and the Diamonds Played a Secret VIP Show at the Bomb Factory Last Night

So what we have learned is that if you want to boost the visibility of your spanking new venue, all you have to do is label something a VIP party, give away free tickets, and not tell anyone who's playing the show. Because sweet mother of all wristbands was every allegedly important scenester in Dallas at Deep Ellum's Bomb Factory last night.

The Bomb Factory sits in a tricky spot. It's far bigger than any other mid-size venue in Dallas, and it's state-of-the-art in many aspects. The issue is how to keep a venue like that in use on a consistent basis. There are so many shows to go around, and while the booking in the venue's beginning and near future look to to be a series of home runs, you have to wonder about the long term. But hey, the bar sales were pretty great.

Marina and the Diamonds Played a Secret VIP Show at the Bomb Factory Last Night
Mike Brooks

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Anyway, so there was a show. A SECRET SHOW! A secret show that a ton of people seemed to know about that featured Marina and the Diamonds! Which is a decent band that killed it at the Granada their last time through. One issue, though: Marina might have just been surpassed by her contemporaries like Charli XCX. She got some people dancing, but you couldn't help but feel like the venue was above her. Still, though, her set was fun, her set design phenomenal.

I missed Zhora's opening set, which a friend told me was filled with cameos by the cream of the local music crop, including -Topic and Ronnie Hart. Catch your openers, people.

But hey, MARINA AND THE DIAMONDS WERE THERE. Which brings up the saddest thing I've witnessed in sometime. When I was leaving the venue I walked past the ticket office, where a gaggle of young music fans were inquiring about who was playing inside. When they learned that Marina and the Diamonds were performing they exploded in excitement, only to immediately have their dreams crushed when they learned that the show had ended before they even had the chance to get in. 

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