Play-N-Skillz Launch Label, Sign Local Artist

Yesterday, two-time Grammy-winning Dallas hip-hop production duo Play-N-Skillz announced a deal it has signed with Universal Music Group urban imprint SRC/Universal to launch its own imprint, which will be called G4 Muzik. After the jump, the full press release announcing the deal. But, in short, it's a pretty sweet one...

By Pete Freedman

September 10, 2009

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Yesterday, two-time Grammy-winning Dallas hip-hop production duo Play-N-Skillz announced a deal it has signed with Universal Music Group urban imprint SRC/Universal to launch its own imprint, which will be called G4 Muzik.

After the jump, the full press release announcing the deal. But, in short, it's a pretty sweet one for the Brothers Salinas, as they'll have complete control over the production, promotion and marketing of their own clients--which, no surprise, includes themselves (the brothers' next record will be release on the label).

First, though, they'll be releasing the work of another Dallas-based artist (and G4's first signee) named Inertia, who, apparently, has shared bills with the likes of Paul Wall, Bone Thugs & Harmony and Juvenile? Says the press release. Anyway, no surprise here: Play-N-Skillz have produced the first single off Inertia's upcoming debut. Let's just hope it's better than the Twitter song on his MySpace page.

Oh, and one more thing: If you wanna congratulate the Salinases on their success, they'll be celebrating tonight downtown at Club Joyce.

SUPER PRODUCERS PLAY*N*SKILLZ INK RECORD LABEL DEAL WITH SRC/UNIVERSAL RECORDS FOR G4 MUZIK
The new deal will allow Play*N*Skillz to sign and develop new talent starting with G4 Muzik's new artist Inertia
New York, NY - September 10, 2009 - Two-time GRAMMY award winning producers and recording artists, Play*N*Skillz have announced that they have signed a record label deal with SRC/Universal Records for their own label imprint, G4 Muzik. The deal will allow the dynamic duo the opportunity to sign, develop and market artists with distribution through SRC/Universal Records.
"Play*N*Skillz have been trend setters for a long time, said Steve Rifkind, Founder and Chairman, SRC. "The music that they make is incredible and they're innate knack for finding great talent is very impressive."
"We are extremely excited to be a part of the SRC/Universal Records family, said Play from Play*N*Skillz. "This is an amazing opportunity for us to work with Steve Rifkind, one of the most influential record executives in the last 25 years, the same man who discovered the Wu-Tang Clan, Akon, Big Pun and Brand Nubian. For Steve, along with SRC President Gaby Acevedo to help seal the deal, on G4 Muzik is very monumental for us and verify's that we are on the right track."
"This label deal will allow us to showcase our executives side as well as our creative and artistic sides, Said Skillz from Play*N*Skillz. "All of our hard work is paying off and I am excited for the future of G4 Muzik."
Up first for G4 Muzik is Dallas based recording artist Inertia. Inertia is a talented lyricist who has been perfecting his skills performing all over the country and opening for major artists including Paul Wall, Bone Thugs N Harmony and Juvenile. Inertia's his first single "Body" featuring Slim from 112 will be shipped to radio nation wide next month. The track was produced by Play*N*Skillz.
In addition, Play-N-Skillz have been in the studio working with Nelly, Bun B, Pitbull and Hurricane Chris, to name a few. They have also won an ASCAP Award this year and scored their second Grammy for producing Lil' Wayne's hit single "Got Money" feat T-Pain.

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