Poster of the Week: Bro Fest at Club Dada on Sunday

It's not every week that the best show also takes home the nod for best poster. But, make no mistake, that's exactly what's happened this time around.

Keep Dallas Observer Free
I Support
  • Local
  • Community
  • Journalism
  • logo

Support the independent voice of Dallas and help keep the future of Dallas Observer free.

Promoting Parade of Flesh's annual, all-day, post-SXSW affair, Bro Fest, which this year takes place on Sunday, March 20, at Club Dada, this poster takes what could have been a complicated promotional effort -- there are, after all, over 20 bands on this two-stage bill -- and pares it does to a rather simple design that focuses on the illustration rather than all the bands scheduled to perform.

And good thing, too: Bro Fest isn't just about one performer; Parade of Flesh has done a great job of booking the event this year, and none of the acts necessarily stand out more than the other. So it makes sense, then, that the overarching image here is that of a masked lucha libre fighter. Because, duh, if Nacho Libre taught us anything, it's that wresting is about bros. And sometimes wearing stretchy pants in your room just for fun.

Quite cleverly, the bands and pertinent show information do appear in this design, dropped onto the illustration of the wrestler's cape. And it's done so smartly, written in the block fonts and distinct line breaks so prevalent in traditional wrestling show posters.

Think your poster is better? Want to see one of your designs get honored next week? Drop us an e-mail with an image promoting an upcoming show right here. Oh, and, when possible, be sure to do so at least a week in advance of the show. Thanks!

Keep the Dallas Observer Free... Since we started the Dallas Observer, it has been defined as the free, independent voice of Dallas, and we would like to keep it that way. Offering our readers free access to incisive coverage of local news, food and culture. Producing stories on everything from political scandals to the hottest new bands, with gutsy reporting, stylish writing, and staffers who've won everything from the Society of Professional Journalists' Sigma Delta Chi feature-writing award to the Casey Medal for Meritorious Journalism. But with local journalism's existence under siege and advertising revenue setbacks having a larger impact, it is important now more than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" membership program, allowing us to keep covering Dallas with no paywalls.

We use cookies to collect and analyze information on site performance and usage, and to enhance and customize content and advertisements. By clicking 'X' or continuing to use the site, you agree to allow cookies to be placed. To find out more, visit our cookies policy and our privacy policy.


Join the Observer community and help support independent local journalism in Dallas.


Join the Observer community and help support independent local journalism in Dallas.