DJ Sober's long been
one of the best -- if not the flat-out tops -- DJ in town, both from a
taste and from a technical standpoint. Often overlooked, though, is his
impressive knack for promotion -- a talent that dates back more than
five years at this point, to when he and his fellow members of The Party,
DJ Select and DJ Nature, made a successful push to celebrate local DJ
culture and draw impressive crowds out to their shows.
The interesting thing about Sober's efforts, though, isn't just that he knows how to promote. Far more interesting is the fact that he handles much of his promotional material on his own. He creates many of his poster and graphic designs (Sober, born Will Rhoten, also runs a clothing line called Decade) on his own. More impressive is that they tend to all carry a similar aesthetic.
Interestingly enough, though, this poster wasn't designed by Sober. Rather, it comes from Los Angeles' Travis Millard, with whom Sober's worked in the past for some of his mixtape art designs, and who, like Sober, hand-draws all of this material.
And this particular design works particularly quite well, pulling back a bit from Beauty Bar's otherwise nose-in-the-air appeal and bringing things down a bit to show off a grittier side of things, highlighted by the segmented, almost worm-like corn rows, faux sparkles and tongue-in-cheek call-outs ("Pushing wigs back!" "Sweat it out!").
Just an all-around eye-catching and well-produced design.
Think your poster is better? Want to see one of your designs get honored next week? Drop us an e-mail with an image promoting an upcoming show right here. Oh, and, when possible, be sure to do so at least a week in advance of the show. Thanks!