Poster of the Week: DJ Sober's Thursday Night Weekly Event, Big Bang!, at Beauty Bar

With all the touring show posters and one-off local affairs we normally highlight in this space, it's fairly easy to forget about the weekly events. But this one deserves some recognition.

DJ Sober's long been one of the best -- if not the flat-out tops -- DJ in town, both from a taste and from a technical standpoint. Often overlooked, though, is his impressive knack for promotion -- a talent that dates back more than five years at this point, to when he and his fellow members of The Party, DJ Select and DJ Nature, made a successful push to celebrate local DJ culture and draw impressive crowds out to their shows.

The interesting thing about Sober's efforts, though, isn't just that he knows how to promote. Far more interesting is the fact that he handles much of his promotional material on his own. He creates many of his poster and graphic designs (Sober, born Will Rhoten, also runs a clothing line called Decade) on his own. More impressive is that they tend to all carry a similar aesthetic.

Interestingly enough, though, this poster wasn't designed by Sober. Rather, it comes from Los Angeles' Travis Millard, with whom Sober's worked in the past for some of his mixtape art designs, and who, like Sober, hand-draws all of this material.

And this particular design works particularly quite well, pulling back a bit from Beauty Bar's otherwise nose-in-the-air appeal and bringing things down a bit to show off a grittier side of things, highlighted by the segmented, almost worm-like corn rows, faux sparkles and tongue-in-cheek call-outs ("Pushing wigs back!" "Sweat it out!").

Just an all-around eye-catching and well-produced design.

Think your poster is better? Want to see one of your designs get honored next week? Drop us an e-mail with an image promoting an upcoming show right here. Oh, and, when possible, be sure to do so at least a week in advance of the show. Thanks!

KEEP THE DALLAS OBSERVER FREE... Since we started the Dallas Observer, it has been defined as the free, independent voice of Dallas, and we'd like to keep it that way. With local media under siege, it's more important than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" program, allowing us to keep offering readers access to our incisive coverage of local news, food and culture with no paywalls.
Pete Freedman
Contact: Pete Freedman