Audio By Carbonatix
Not all posters turn out the way they were initially intended to look.
It’s an age-old issue that we here in the newspaper biz are often faced with: How will what we’re laying out on our screens look in the final, printed product? There’s a lot to consider — the printing press itself, the colors available to print, the levels of toner at press time, etc. Point is, there’s a lot that can get in the way and screw something up.
But, sometimes, the screwed-up image can turn out better than the original.
And that, certainly, is the case with this week’s winning poster. Designed by the always busy dudes at Gutterth Productions to promote their upcoming 51st showcase, taking place on Saturday night at Rubber Gloves Rehearsal Studios in Denton and featuring sets from RTB2, Smoke & Feathers, Monastery and Diamond Age, the poster itself is fairly simple — a text-heavy design that utilizes dark space and a simple, marble design, all in various hues of the same color.
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Thing is, as you can see from the image at right, the poster was supposed to be printed in red ink, as opposed to the green color you see at the top of this post in the pre-cut printed product.
Explains Gutterth’s Brent Frishman: “The lengthy and vertical layout is incredibly stark and simple, with the original color layout intending to be subtle, only highlighting the most pertinent information … Upon printing the flyer, however, the red toner at the shop I prefer and frequent was low and the poster turned out green! This became a sort of ‘happy accident,’ making the image a bit bolder and eye catching, so I decided to go with it.”
Good thing he did. The green results have a more eye-catching appeal than the dark red ones. Far more readable, too.
And that’s how this week’s winning poster came to be. A happy accident, indeed.
Think your poster is better than this one? Want to see one of your designs get honored next week? Drop us an email with an image promoting an upcoming show right here. Cool? Cool. Thanks!
