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Seem to recall it wasn't so long ago that Dallas-based virtual advertising agency imc2 was recognized as a top-10 "digital agency" by Advertising Age. In May, the Dallas Business Journal ranked it as a pretty swell place to work, and only last week Adweek wrote a nice profile of the company, in which CEO Doug Levy celebrated the fact his agency wasn't tied to a larger parent firm: "The fact that we're independent is a huge bonus," he said.

Or it used to be: Yesterday, imc2 laid off more than two dozen employees, following the loss of a handful of clients. Unfair Park had heard from several sources that the number was around 50, but Samantha Keyes, imc2's director of marketing, says "that number is completely wrong. I don't even have an official number, but it's more like half that." She says she will answer our follow-up questions later today, after speaking to company executives and "gathering more facts." --Robert Wilonsky

Keep the Dallas Observer Free... Since we started the Dallas Observer, it has been defined as the free, independent voice of Dallas, and we would like to keep it that way. Offering our readers free access to incisive coverage of local news, food and culture. Producing stories on everything from political scandals to the hottest new bands, with gutsy reporting, stylish writing, and staffers who've won everything from the Society of Professional Journalists' Sigma Delta Chi feature-writing award to the Casey Medal for Meritorious Journalism. But with local journalism's existence under siege and advertising revenue setbacks having a larger impact, it is important now more than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" membership program, allowing us to keep covering Dallas with no paywalls.

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Join the Observer community and help support independent local journalism in Dallas.


Join the Observer community and help support independent local journalism in Dallas.