Ad Agency, Minus a Few

Seem to recall it wasn't so long ago that Dallas-based virtual advertising agency imc2 was recognized as a top-10 "digital agency" by Advertising Age. In May, the Dallas Business Journal ranked it as a pretty swell place to work, and only last week Adweek wrote a nice profile of the company, in which CEO Doug Levy celebrated the fact his agency wasn't tied to a larger parent firm: "The fact that we're independent is a huge bonus," he said.

Or it used to be: Yesterday, imc2 laid off more than two dozen employees, following the loss of a handful of clients. Unfair Park had heard from several sources that the number was around 50, but Samantha Keyes, imc2's director of marketing, says "that number is completely wrong. I don't even have an official number, but it's more like half that." She says she will answer our follow-up questions later today, after speaking to company executives and "gathering more facts." --Robert Wilonsky

We use cookies to collect and analyze information on site performance and usage, and to enhance and customize content and advertisements. By clicking 'X' or continuing to use the site, you agree to allow cookies to be placed. To find out more, visit our cookies policy and our privacy policy.


All-access pass to the top stories, events and offers around town.

  • Top Stories