4

BREAKING NEWS: Live 105.3 Fires Russ Martin, Changes Name, Plays College Fight Songs

^
Keep Dallas Observer Free
I Support
  • Local
  • Community
  • Journalism
  • logo

Support the independent voice of Dallas and help keep the future of Dallas Observer free.

If you're a fan of Ben & Skin and you, like me, are wondering WTF?, I've got some clues about Live 105.3 FM going all college fight song this afternoon.

Apparently it's called "stunting", a traditional radio ploy used by stations in advance of a major programming change. In other words, as predicted, Live 105.3 is about to jump into the sports talk radio game as the re-named and re-formatted, "The Fan".

(Update: B&S will be on the air at 3 to expound on all this.)

Details are flying in as I type. None of it yet confirmed by the station, but several radio sources are telling me that indeed:

Russ Martin has been fired.

If you're a devout listener you sorta heard this coming. The station recently changed its logo to include "Live Sports" and in recent weeks aired live pro and college football games, including both the SEC and Big 12 Conference Championship Games last Saturday.

The switch to sports - which I hear will also mean the dumping of the 7-10 p.m. Tom Leykis show and the creation of at least two new sports shows - paves the way for parent company CBS to use Live 105.3 as its 100,000-watt, strong-signaled bargaining chip when it attempts to steal the Dallas Cowboys away from The Ticket after this season.

Stay tuned. - Richie Whitt

Keep the Dallas Observer Free... Since we started the Dallas Observer, it has been defined as the free, independent voice of Dallas, and we would like to keep it that way. Offering our readers free access to incisive coverage of local news, food and culture. Producing stories on everything from political scandals to the hottest new bands, with gutsy reporting, stylish writing, and staffers who've won everything from the Society of Professional Journalists' Sigma Delta Chi feature-writing award to the Casey Medal for Meritorious Journalism. But with local journalism's existence under siege and advertising revenue setbacks having a larger impact, it is important now more than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" membership program, allowing us to keep covering Dallas with no paywalls.

We use cookies to collect and analyze information on site performance and usage, and to enhance and customize content and advertisements. By clicking 'X' or continuing to use the site, you agree to allow cookies to be placed. To find out more, visit our cookies policy and our privacy policy.

 

Join the Observer community and help support independent local journalism in Dallas.

 

Join the Observer community and help support independent local journalism in Dallas.