Channel 11 Soon to Control All Local Blogs, With Both Content and Cred

So, do we want to carry KTVT-Channel 11's news, weather, sports and so forth on Unfair Park? Because, see, the CBS affiliate is offering to do all the heavy lifting -- it's one of only four nationally to do so, with more markets forthcoming in coming weeks. It's part of...

By Robert Wilonsky

March 17, 2008

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So, do we want to carry KTVT-Channel 11's news, weather, sports and so forth on Unfair Park? Because, see, the CBS affiliate is offering to do all the heavy lifting -- it's one of only four nationally to do so, with more markets forthcoming in coming weeks. It's part of CBS's new "revenue-sharing ad network that targets social media Web sites and blogs on a local basis," and it'd entail adding one of these widgets to the blog. Best part, of course: There's "increased credibility by partnering with CBS 11 & TXA 21 Dallas/Fort Worth." And God knows we need the cred. --Robert Wilonsky

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