The woman who only recently began watching football is suddenly tackling some of the biggest and best Dallas Cowboys. You may remember Vivian Fullerlove -- you know, the anti-Kim Etheredge. While T.O.’s former mouthpiece was bathing the entire publicist industry in mud last year with her infamous “25 million reasons …” salutation, Fullerlove was quietly crafting a coming-out party for Tony Romo.
Sure, the quarterback’s success and dimples help, but judging from his off-season exposure, it seems seems safe to say Fullerlove is earning every penny. Consider her a cross between this guy and this guy, without the profanity. “Every time you looked up, Tony was doing something somewhere,” Owens joked at training camp. “Vivian’s doing a great job with him.” So much so that, desiring more face time and headlines, Cowboys Akin Ayodele and Bradie James hit Romo up for Fullerlove’s number and have become clients.
Jason Witten and Miles Austin are also interested in being represented by Vivian, whose Dallas-based VLF Media & Promotions -- until now -- specialized in the entertainment field.
Fullerlove, raised just east of Tyler in Henderson, was working for Planet Hollywood in the West End in the late ‘90s when a radio show featuring a backup quarterback named Jason Garrett rolled in. Next thing you know, Garrett is the offensive coordinator, and Fullerlove calls the promotional plays.
“I’m excited about the growth I’ve had in the sports division,” says Fullerlove. “Honestly, it’s something I wouldn’t have expected a couple years ago. But I think I have a good rapport with players, and with them, trust is everything.”
Fullerlove, with only one full-time assistant, also finds time to work with Tony Dorsett, Daryl Johnston, Darren Woodson, Clear Channel Theatrical, Nokia Theatre and Fireside Entertainment, promoting acts like the Harlem Globetrotters and Sesame Street Live. “I love being able to provide my clients the same sort of exposure as a bigger firm,” says Fullerlove. “But with the advantage of being small enough to add a personal touch.” --Richie Whitt
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