| News |

How 'Bout Them Cowboys' Price Tag?

If you wanna know why Your Dallas Cowboys are worth $1.5 billion, here's most of your reason right here.
Keep Dallas Observer Free
I Support
  • Local
  • Community
  • Journalism
  • logo

Support the independent voice of Dallas and help keep the future of Dallas Observer free.

For the first time in eight years, Your Dallas Cowboys are the most valuable franchise in the National Football League -- thanks to, you guessed it, that billion-dollar stadium Jerry Jones is building in Arlington. Says Forbes, which is also a tad obsessed with valuable zip codes at the moment, Dallas' worth has increased 28 percent in the last year; the team's now worth $1.5 billion, give or take a dime, which put it ahead of the Washington Redskins and the New England Patriots, wanh.

Forbes says the stadium added some $350 mil to the team's overall value -- but also piling on the coin were such added extras as the 2011 Super Bowl and the Glorypark live-eat-work complex Jones is affixing to the complex complex. As Jones tells the Associated Press, "Our organization's incentive has always been to have our franchise recognized as being the best, both on and off the field. This is recognition of the fans and the many constituencies who have helped build the Dallas Cowboys." In other words, Suck it, Danny Snyder. --Robert Wilonsky

Keep the Dallas Observer Free... Since we started the Dallas Observer, it has been defined as the free, independent voice of Dallas, and we would like to keep it that way. Offering our readers free access to incisive coverage of local news, food and culture. Producing stories on everything from political scandals to the hottest new bands, with gutsy reporting, stylish writing, and staffers who've won everything from the Society of Professional Journalists' Sigma Delta Chi feature-writing award to the Casey Medal for Meritorious Journalism. But with local journalism's existence under siege and advertising revenue setbacks having a larger impact, it is important now more than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" membership program, allowing us to keep covering Dallas with no paywalls.

We use cookies to collect and analyze information on site performance and usage, and to enhance and customize content and advertisements. By clicking 'X' or continuing to use the site, you agree to allow cookies to be placed. To find out more, visit our cookies policy and our privacy policy.


Join the Observer community and help support independent local journalism in Dallas.


Join the Observer community and help support independent local journalism in Dallas.