| Sports |

Jerry Jones Builds Giant Shell for TV Set

Keep Dallas Observer Free
I Support
  • Local
  • Community
  • Journalism
  • logo

Support the independent voice of Dallas and help keep the future of Dallas Observer free.

Baseball commissioner Bud Selig has come under fire -- from, of all places, Congress, which clearly has nothing else to worry about -- for Major League Baseball's $700-mil deal with DirecTV, which airs the league's "Extra Innings" package that lets viewers get about 60 outta-town games every week for $160, more or less. Selig wants cable companies to match the deal and to carry the Baseball Network, expected to launch in a couple of years; so far they've all balked, heh. Anyway, Selig defended his stance yesterday during a roundtable discussion at a meeting of the American Society of Newspaper Editors in Washington, D.C. But that's not important.

What is important is the fact that also sitting at that table was National Basketball Association commissioner David Stern and Dallas Cowboys owner Jerry Jones. And, according to an Associated Press story I didn't see in Dallas' Only Daily today, Stern offered Jones "a bit of unsolicited advice" about the Cowboys' billion-dollar stadium under construction in Arlington -- and it involved plans for Jones to hang a giant high-definition television screen above the field that's damned near as long as the entire field:

Jones talked about the need for the stadium experience to attract fans who might be tempted to stay home and watch the game on a fancy home entertainment system with high-definition television. As a result, the Cowboys plan to include a massive video screen that will hang high above the field, stretching 180 feet between the 20-yard lines.

Jones said the screen will help fans in the upper decks feel engaged in the game, but Stern warned that such video screens "are so beguiling the fans are just going to sit there and watch the board."

He described a similar circumstance at an NBA game in Cleveland where he found himself constantly watching on the video screen even though he had some of the best seats in the house.

"I said (to myself), 'What am I doing?' ... It really is a phenomenal thing," Stern said.

So, Jerry's building a billion-dollar home theater. Yeah, sounds about right. --Robert Wilonsky

Keep the Dallas Observer Free... Since we started the Dallas Observer, it has been defined as the free, independent voice of Dallas, and we would like to keep it that way. Offering our readers free access to incisive coverage of local news, food and culture. Producing stories on everything from political scandals to the hottest new bands, with gutsy reporting, stylish writing, and staffers who've won everything from the Society of Professional Journalists' Sigma Delta Chi feature-writing award to the Casey Medal for Meritorious Journalism. But with local journalism's existence under siege and advertising revenue setbacks having a larger impact, it is important now more than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" membership program, allowing us to keep covering Dallas with no paywalls.

We use cookies to collect and analyze information on site performance and usage, and to enhance and customize content and advertisements. By clicking 'X' or continuing to use the site, you agree to allow cookies to be placed. To find out more, visit our cookies policy and our privacy policy.


Join the Observer community and help support independent local journalism in Dallas.


Join the Observer community and help support independent local journalism in Dallas.