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If there was any question that former Park Board president Mike Rawlings would be the top fund-raiser among the three announced mayoral candidates, he's seemingly answered it by unveiling a new television ad this morning as pricey mailers hit mailboxes throughout the city yesterday.
The TV ad and mailer -- consisting, as you'll see on the other side, of four double-sided pages and featuring photos of Rawlings with his family, alongside Roger Staubach, as a young football player and sporting that mustache -- tout his role in convincing Oncor to donate $1 million as a sponsor to the Mayor's Youth Fitness Initiative. Although last year's tax hike had a greater impact on parks and recreation, Oncor's money was used to keep rec centers open.
In the ad, which began airing this morning on channels 4, 5, 8 and 11 and can be found after the jump, Rawlings says it's not what you say during tough economic times, it's what you do.
"When I had tight budgets [as a CEO], raising taxes wasn't an option, and it shouldn't be at City Hall," he says.
Rawlings_mailerKeep the Dallas Observer Free... Since we started the Dallas Observer, it has been defined as the free, independent voice of Dallas, and we would like to keep it that way. Offering our readers free access to incisive coverage of local news, food and culture. Producing stories on everything from political scandals to the hottest new bands, with gutsy reporting, stylish writing, and staffers who've won everything from the Society of Professional Journalists' Sigma Delta Chi feature-writing award to the Casey Medal for Meritorious Journalism. But with local journalism's existence under siege and advertising revenue setbacks having a larger impact, it is important now more than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" membership program, allowing us to keep covering Dallas with no paywalls.
