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Note to News: Just Bring Back the Paperboy and His Trusty Bicycle

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So, just maybe The Dallas Morning News won't be able to deliver, heh, on its promise to litter rich folks' front yards with those unwanted single-section papers called Briefing, blech. The latest adventure in CueCatting is due to touch your more manicured lawns come August 27 -- but today Editor & Publisher talks to daily papers' circulation execs about the rising price of gas and how that's leading to a ginormous drop in drivers willing to deliver the papers folks are actually paying for, since there isn't much coin to be made off tossing 'em on four-dollar-a-gallon gas.

The News reports that it's seeing an enormous turnover when it comes to carriers -- 150 percent since November, more than twice the usual amount. Notes News veep of circulation of John Walsh, "It is significant because it affects customer service when you have that rate of turnover." I could always cancel, if it'd help. Or you could just not worry about Briefing those who don't wanna be briefed, just saying. --Robert Wilonsky

Keep the Dallas Observer Free... Since we started the Dallas Observer, it has been defined as the free, independent voice of Dallas, and we would like to keep it that way. Offering our readers free access to incisive coverage of local news, food and culture. Producing stories on everything from political scandals to the hottest new bands, with gutsy reporting, stylish writing, and staffers who've won everything from the Society of Professional Journalists' Sigma Delta Chi feature-writing award to the Casey Medal for Meritorious Journalism. But with local journalism's existence under siege and advertising revenue setbacks having a larger impact, it is important now more than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" membership program, allowing us to keep covering Dallas with no paywalls.

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Join the Observer community and help support independent local journalism in Dallas.


Join the Observer community and help support independent local journalism in Dallas.