Skechers Wants to Pay $143 Million for Heelys' Sneaker Skates

Heelys, Inc.'s stock is way, way up this a.m. -- 60 cents since the market opened, putting it at the $5.47 mark. No surprise why: The Carrollton-based maker of roller-skate-sneakers has once more been approached by Skechers USA Inc., which is offering big money for a buyout. Three months after Heelys first told Skechers thanks, but unh-unh, the Cali-based company rolled back in with a much bigger offer: $143 million, slapped down on the table only yesterday. And an analyst who spoke with The Los Angeles Times figured it'd be a good deal for all involved: "If its offer is accepted, Skechers would probably try to boost Heelys' image by marketing the shoe better ... [and] a takeover would also extend Skechers' reach among younger consumers." Win and win. --Robert Wilonsky

We use cookies to collect and analyze information on site performance and usage, and to enhance and customize content and advertisements. By clicking 'X' or continuing to use the site, you agree to allow cookies to be placed. To find out more, visit our cookies policy and our privacy policy.


All-access pass to the top stories, events and offers around town.

  • Top Stories


All-access pass to top stories, events and offers around town.

Sign Up >

No Thanks!

Remind Me Later >