The video's been making the rounds all morning, first on Busted Coverage, then Deadspin, then everywhere else. Question is: Who owns those beards sitting with the Dallas Mavericks in Detroit last night? The Mavs' front office said: Dunno, ask Mark Cuban. So I did: "No idea," he wrote back. But now we know, courtesy Larry Brown Sports: "It turns out the fans in question are Aaron Cohen, a fashion designer who runs a clothing company called Revive, and a guy who goes by Chris Smokes on Twitter." Well, that explains everything.