Surprise! Yellow Cab's New App Looks Just Like Uber's

Keep Dallas Observer Free
I Support
  • Local
  • Community
  • Journalism
  • logo

Support the independent voice of Dallas and help keep the future of Dallas Observer free.

They've tried to beat them at the City Council, they're still trying to beat them with Michael Morris and the NCTCOG, now Yellow Cab is trying to join Uber and Lyft by offering an app that consumers might actually want to use.

See also: Vonciel Hill and Michael Morris Join Forces and Seek Delay on Car-Service Regulations

As you can see, Yellow Cab's newly rechristened Curb app is what would happen if Uber's app was skinned with its competitor Lyft's color scheme. Functionally, Curb seems to behave similarly to Uber's and Lyft's apps as well, down to the referral bonuses. You pinpoint your location with your smartphone's GPS and a cab is dispatched to you.

But you'll still have to ride in a Yellow Cab if you use it.

You'll still be stuck with a driver who cares more about gaming the meter than traffic laws. You'll still be told that that the cab you just sprinted out of the bar to hail "doesn't go to your neighborhood" if you live anywhere in Oak Cliff. And you'll pay way too much.

That's what it comes down to. In a city without 24-hour public transportation, drunk people and those without cars need a way to get home. No matter its gussied up app or how much Yellow Cab owner Jack Bewly contributes to City Council members, Yellow Cab with a new paint job is still just Yellow Cab.

Clarification: Curb was created by a private company that partners with cab companies around the United States. It was not created by, or exclusive to, Yellow Cab.

Keep the Dallas Observer Free... Since we started the Dallas Observer, it has been defined as the free, independent voice of Dallas, and we would like to keep it that way. Offering our readers free access to incisive coverage of local news, food and culture. Producing stories on everything from political scandals to the hottest new bands, with gutsy reporting, stylish writing, and staffers who've won everything from the Society of Professional Journalists' Sigma Delta Chi feature-writing award to the Casey Medal for Meritorious Journalism. But with local journalism's existence under siege and advertising revenue setbacks having a larger impact, it is important now more than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" membership program, allowing us to keep covering Dallas with no paywalls.

We use cookies to collect and analyze information on site performance and usage, and to enhance and customize content and advertisements. By clicking 'X' or continuing to use the site, you agree to allow cookies to be placed. To find out more, visit our cookies policy and our privacy policy.


Join the Observer community and help support independent local journalism in Dallas.


Join the Observer community and help support independent local journalism in Dallas.