- Local
- Community
- Journalism
Support the independent voice of Dallas and help keep the future of Dallas Observer free.
So, last year in March, Torani announced through a Marketwatch story that they had a Chicken 'N Waffles Syrup. Then, they were all like, "Oh hey, just kidding this is an April Fool's joke in the disguise of a viral marketing campaign and stuff."
Which brings us to today, where a package just showed up in the Observer HQ inbox: actual Chicken 'n Waffles Syrup. Alongside it is a press release from San Francisco-based Torani entitled "Due to Unprecented Demand, Torani Chicken 'n Waffles Syrup Will Debut Cyber Monday" and a few recipes (pictured below) From the release:
"In late April, the Torani research and development team set out for a day-long flavor safari to Bay Area restaurants like Auntie April's and Frisco Fried, to find the gold standard of this classic food combination."
Well played, Torani, well played. Starting November 26, the new syrup'll be on sale for $6.95. Us? We're thinking about adding it to this morning's coffee.
Keep the Dallas Observer Free... Since we started the Dallas Observer, it has been defined as the free, independent voice of Dallas, and we would like to keep it that way. Offering our readers free access to incisive coverage of local news, food and culture. Producing stories on everything from political scandals to the hottest new bands, with gutsy reporting, stylish writing, and staffers who've won everything from the Society of Professional Journalists' Sigma Delta Chi feature-writing award to the Casey Medal for Meritorious Journalism. But with local journalism's existence under siege and advertising revenue setbacks having a larger impact, it is important now more than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" membership program, allowing us to keep covering Dallas with no paywalls.
