His new album, Still Ain Nun Bigger, has a deep cut called “Room 698.” In the song, the 24-year-old rapper from East Dallas recounts a hospital stay where he had to be there overnight for the first time. “Room 698, I’m fresh out of surgery / Waking up, seeing the whole family looking worried,” he raps. The experience was traumatizing for Amir.
“I wrote the song while I was in hospital,” he says. “I had to get my gallbladder removed. But then my back and my sides kept hurting. So it had something to do with my kidneys. So I had to get another surgery. I just thank God that I’m here to speak about it.”
Amir revealed he was in the hospital for two weeks.
“That had hit hard for me,” he says. “For them to say that I can’t go home, it was my first time having surgery. That was a really hard, hard time for me. I didn’t show it, but deep down I was really weirded [out]. I was like, ‘Damn, I have too much going on to be having a hiccup like this.’”
Before surgery sidelined him for a bit, Amir was making moves. Last October, he released Ain Nun Bigger, motivating the streets with his boss talk raps and getting money anthems. His project kicked off a string of New Dallas releases in 2025; the first was Zillionaire Doe’s D Boi Dreams in January, and the second was Montana 700’s 700 Reasons in February. The three are the main faces of the New Dallas movement, an Instagram hashtag (#NewDallas) that represents unifying the city from different neighborhoods and pushing positivity.
“We just are sticking together, putting on for Dallas,” he says. “If you on the same type of time we on, you ain't on no hatin' [shit] and you for the city and you with coming together, you know what I'm saying? You can say New Dallas. We just the new artists in the city.”
“When you listen to my music, you’re gonna think of a business idea. I’ma motivate you.”
Amir is the latest artist from Dallas to sign with 300 Entertainment, making the official announcement on Instagram in April. The video shows him getting welcomed by his new label family, signing paperwork, popping champagne and eating small plates of Chinese food at the Asian fusion restaurant Sei Less in New York with 300 co-president Selim Bouab. The sun chain Amir is wearing in the clip attracts your attention, a significant piece of jewelry that’s been in his family for a long time.
“It was passed down to me, so I had always kept the chain,” he says. “People ask me, ‘What does the sun mean?’ What I always tell people is, ‘What shines brighter than the sun?’ That’s just my stamp. Everywhere I go, if I had that chain on, people automatically know who I am, ‘Oh, that’s HeadHuncho Amir.’”
Interestingly, Montana 700, who is also signed to 300 Entertainment / Remain Solid, is a childhood friend of his. Amir met him around the seventh or eighth grade, saying he was a grade older than him. He remembers Montana 700 not taking rap seriously back then, but he would still rap a lot in front of their friends. “It’s just crazy that we both just stuck to it and we both signed to the same label,” Amir says. “Dreams come true.”
Amir was the type of kid who was raised by the adults around him. He says his father and uncle molded him, who have lived enough hard times to keep Amir on a straight path. They taught him about minding his business, to be a leader, not a follower and to be his authentic self.
He grew up in East Dallas, specifically on the 2700 block of Frazier Street, which is displayed proudly on several album covers. In East Dallas, he says he lived with his father at one point in time, and then they lived with his grandmother. “My granny, she’s a good-hearted lady. She’ll have her doors open for everybody,” he says. “You somebody in the family, you ain’t got nowhere to go, she’ll let you come over there.”
Although he’s only been rapping for three years, Amir’s role model was his father, who ran a local record label called We Make Real Music (WMRM) and signed an artist named Laydee Savage. At 10 years old, he remembers being around Mo3, Trapboy Freddy and Yella Beezy before they were big in the studio. He was a sponge, soaking in-game.
Influenced by hustlers turned rap moguls like Yo Gotti, Birdman, Rick Ross and Jeezy as well as H-Town rappers like Big Moe, his writing and sound took shape. Amir is all about motivating you to grind harder and stay down until you find success. He says the streets need his music because it leads them in the right direction to make a big play. “I’m gonna motivate you to get some money, I’m gonna motivate you to do something,” he says. “You ain’t gonna just sit around playin’. When you listen to my music, you’re gonna think of a business idea. I’ma motivate you.”
BigXThaPlug is a fan, and they talk a lot. He offers advice and guidance whenever Amir needs it.
“I had seen him at a show [and] he told me, ‘Man, we got to get us a tape or an EP together or something,’” he says. “He always tells me to keep going. They gon' eventually catch on, just keep going.”
Still Ain Nun Bigger is the result of a young boss using his recent signing day to inspire and step your game up. The follow-up to October’s Ain Nun Bigger, the album has plenty of references to Amir taking major label meetings because he’s about to blow up before partnering with 300 Entertainment. He’s in New York putting them onto New Dallas and in Zoom calls, stating, “It's about the deal structure, not about the check.” His price has gone up; he’s booked and busy. But at the same time, he wants to teach people to save money and work on their credit.
His single, “Motivate the City,” had his name buzzing in the streets that a remix featuring Zillionaire Doe and Montana 700 was in order. He and Montana 700 run it back on “Stay Down.” He also has a song with Big Homiie G, who cosigned him, and he lists his favorites as “Bring to the Table,” “Booked Up,” “You Gotta See,” “All Facts,” “Motivate the City (Remix),” “Hood Hibachi” and “10 Figures.” “You can get in the car and bump the whole tape, no skips,” he says proudly.
On “Bring to the Table,” he shouts out Del Frisco’s steak and lobster tail combo. A fancy steakhouse dinner means life is going well for Amir. “I used to eat steak, but after I had gone to a hospital, I stopped eating steak,” he says. “Every time I go to a restaurant, I’ma try to find salmon. That lobster mac. Can’t really go wrong with mashed potatoes. That really be my order. Del Frisco’s, they good motion.”
You could really say the same for Amir, who is having motion with the success of Still Ain Nun Bigger. He’s constantly chasing and achieving his dreams, hoping to collaborate with Lil Baby on a song. “Lil Baby, he’s more my era,” he says. “I watched how Lil Baby went from his first level to now. Lil Baby don’t miss. All his albums got greater and greater. Bro, one of them ones for real. When he dropped his documentary, I know I watched it at least 100 times. He was so much motivation.”
He’s confident that he’s one-of-one just like Lil Baby, moving his own goalposts daily to accomplish anything he’s set his mind to.
“I want to be labeled as one of the greats. You know how people talk about Jay-Z, Biggie Smalls and 2Pac? I know I got the talent to do it and the work ethic, I know if I keep doing it, I know I can do it,” Amir says. “I want to keep going, get all the way in position and just take care of my family. They who I do it for.”
