Poster Of The Week: The Timeline Post's Slow Decent CD Release Show Tomorrow Night at Hailey's

Welcome back, troopers. It's that time of the week again to present our selection for the Poster Of The Week. Let's see how many of you agree/disagree this time around, shall we? Anyway, on to this week's winner...

It seems that Gutterth Productions attracts a lot of graphically-inclined talent (whether it's the musical talent themselves or their creative comrades) because the production company is once again attached to this week's selection. Announcing The Timeline Post's CD release show for their album Slow Descent (also featuring Dust Congress and Drink To Victory), this poster sets the mood, drawing directly from the album's artwork.

This gloomy, organic, yet sophisticated poster designed by Brian, Erik and Owen of The Timeline Post (who also designed the album art) is a great example of continuing the aesthetic through and through between the promotional materials and the album itself. It helps ensure that everyone will be able to recognize the connection, and hopefully pick up a copy of the album while they're at it.

As Brent Frishman of Gutterth, who himself has designed some past winners and submitted this selection, said in his submission email, "It's pretty simple, but reflects the artwork used within the album as well as including the same handwritten/scanned in type." Indeed. Out of another horse's mouth, fellow art-appreciator and consummate creative critic Robert Wilonsky noted, "It looks like the independent film version of a rock show. Or a poster for a David Gordon Green movie."

Wonder where he got that second thought from. Hmmm....

See what you want to see, but I love the texture and lo-fi color palette, apparently borrowing hues from nature's various terrain. Regardless of what the actual source is, the balance in both color and space is pretty perfect, allowing the white hand-done type to really draw the viewer's focus to the important information without it being overbearing. Subtle and yet bold at the same time--just as it's both haunting and innocent--I think this poster acts more like a Spike Jonze joint, myself.

In the end, as a visual creative, I'm lured to this, and thus, I'm drawn to what it's heralding. Keeping it simple: Only the basic info is tastefully represented, and it's easy to ingest while maintaining aesthetic integrity. Overall, the poster is very memorable, thus making it successful in communication (not to mention the fact that it makes me want to give a listen to this new album).

If it's anything like what I'm looking at, I'm sure I would really enjoy it.

Keep sending your submissions here at least a week in advance--and always try to give us some info, like who designed it and any other back story you want to provide. See you next week.

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Alexander Flores
Contact: Alexander Flores