Since signing with Atlantic earlier this year, Fort Worth's Snow Tha Product, aka 24-year-old Claudia Feliciano, has been fully embracing her merch motto "Fuck Sleep." The mixtape she's in the process of recording, Good Nights and Bad Mornings, which follows up 2011's Unorthodox, should be out next month. In conversation over the weekend, she mentioned there's a song with Riff Raff, another viral phenom.
"I respect creativity, and he's got it," she says. "It might seem like he's joking with the whole world, but we want to be in on the joke."
There's also a song tentatively called "Fuck Your Phone," which she describes as: "You're on a date with me and you're on your phone? Get off your fucking phone." I feel you, Snow.
As Snow is a product of the Internet age, with an arsenal of YouTube videos shaping her brand and a Twitter account with 25,000-plus followers, it will be interesting to see how Atlantic -- currently home to B.o.B. and Wiz Khalifa -- pushes and markets Snow, who has largely done her recording, touring and marketing with a small team of friends. She didn't confirm, but mentioned there might be a future collaboration with labelmate Missy Elliott, one of her big influences.
"I would listen to her music and feel good about myself," she says. "That's what I want to do in this industry. I want to show other girls, growing up, they can be cool. I think sometimes you need a label to co-sign that."