Jennifer Lopez has had quite a year between having twins and announcing a split with her third husband Marc Anthony.
Now, however, she's back in the spotlight: This past May, J-Lo released her seventh album, Love?, which had a few good tracks, such her first single "On The Floor" and the electro-house ballad "Everybody's Girl," which appeared on the album's deluxe editon.
Lopez's latest single, "Papi," mixes modern party rhythms with Latin and global percussion. It sounds good on its own, and a bit better than another pop diva's recent attempt at mixing in global beats.
But what sours the track for me is the lyrical theme about marrying and pleasing a rich, successful husband. Check out this lyric: "My rock is shining bright / Even if he ain't by my side / He'll make sure that I glow."
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Granted, J-Lo has changed a lot in the past decade. Nonetheless, the theme of "Papi" is directly inconsistent with her earlier tracks "Love Don't Cost a Thing" and "Jenny From the Block." These two tracks marked the artist's iffy attempts at humility and authenticity; and "Papi" and its theme clash as much with J-Lo's pending single status as they do with those earlier efforts.
As I said before, J-Lo has become skilled at controlling when to promote herself. Problem is, she doesn't know how to promote herself in a consistent way.