^
Keep Dallas Observer Free
4

"Big Things Happen Here": Dallas Takes Another Stab at Selling Itself to Outside World

Some relatively recent efforts to market the city of Dallas to would-be visitors may have mistakenly given the impression that we really don't want them here. (How else to explain this?).

But that's not really the case. The city does want visitors, along with the money they drop at its stores, hotels and restaurants. To prove it, the Dallas Convention & Visitors Bureau has unveiled the logo you see above, along with a new tagline: "Big Things Happen Here."

The new slogo will be deployed as part of a $5 million campaign to lure tourists, conventions and businesses to the city, per the Morning News.

It still plays to the tired "Everything is bigger in Texas" trope, but it feels like an improvement over the current iteration, "Live Large, Think Big," and the accompanying logo, which you see here.

Then again, has anyone in the history of city-visiting actually visited a city because of its slogan?

I Support
  • Local
  • Community
  • Journalism
  • logo

Support the independent voice of Dallas and help keep the future of Dallas Observer free.

Keep the Dallas Observer Free... Since we started the Dallas Observer, it has been defined as the free, independent voice of Dallas, and we would like to keep it that way. Offering our readers free access to incisive coverage of local news, food and culture. Producing stories on everything from political scandals to the hottest new bands, with gutsy reporting, stylish writing, and staffers who've won everything from the Society of Professional Journalists' Sigma Delta Chi feature-writing award to the Casey Medal for Meritorious Journalism. But with local journalism's existence under siege and advertising revenue setbacks having a larger impact, it is important now more than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" membership program, allowing us to keep covering Dallas with no paywalls.

We use cookies to collect and analyze information on site performance and usage, and to enhance and customize content and advertisements. By clicking 'X' or continuing to use the site, you agree to allow cookies to be placed. To find out more, visit our cookies policy and our privacy policy.

 

Join the Observer community and help support independent local journalism in Dallas.

 

Join the Observer community and help support independent local journalism in Dallas.