Former Dallas Cowboys Cheerleader Terra Watson spent the last 12 years designing and manufacturing pro-team dance and cheerleader uniforms -- including her former teammates' Christmas presents to Cowboys fans, which are still on Santa's to-do list. But business isn't boom-boom-booming the way it used to; one client, the Dallas Desperados, took a season-long time-out. Which is one of the reasons why Watson's moving from the sports arena to the ... breastaurant.
After all, they're all the rage in this busted economy; back in March, Nightline came to Arlington and found it so hard to choose between Hooters, Bone Daddy's and Twin Peaks. Watson counts the latter among her clients; also on the list is Cadillac Ranch, which doesn't have a local outpost.
"Why wear a T-shirt when you can wear something that is actually flattering to a woman?" Watson says, citing but one reason why she's designing the eateries' unis. "That's my goal with the breastaurants: I want that niche." So far, so good: This week she moved to a bigger studio space in Exposition Park.
"It's not like I'm just catering to guys," says Watson. "It also helps the girls too. Look how much more they're making. It's form and function."
Ultimately, she says, her new line of unis is aimed at the eateries' owners and managers; she's more or less saying this is a perfectly good way to step up their game: "You don't have to be TGI Fridays to make a name for yourself. You can make a statement for yourself with your staff."
Keep the Dallas Observer Free... Since we started the Dallas Observer, it has been defined as the free, independent voice of Dallas, and we would like to keep it that way. Offering our readers free access to incisive coverage of local news, food and culture. Producing stories on everything from political scandals to the hottest new bands, with gutsy reporting, stylish writing, and staffers who've won everything from the Society of Professional Journalists' Sigma Delta Chi feature-writing award to the Casey Medal for Meritorious Journalism. But with local journalism's existence under siege and advertising revenue setbacks having a larger impact, it is important now more than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" membership program, allowing us to keep covering Dallas with no paywalls.