"Dallas Desires to Leverage its Positive Reputation, Image and Marketplace Presence."

That headline comes from the request for proposals mentioned yesterday -- the one where the city's looking for marketing pros to "generate additional income for the City through naming, sponsorship, advertisement, and marketing partnerships with private corporations." And if you're a marketing professional interested in the gig, well, you'd best hustle: The deadline's 2 p.m. today, though the city's been known to extend its offerings when no takers can be found.

I still can't find the sucker on the city's bids website, but City Manager Mary Suhm asked Michael J. Frosch, interim director of Business Development and Procurement Services, to send us the initial RFP posted mid-May. He was kind enough to do so; it and the application form follows. An excerpt from the former:

Alive with energy and rich in diversity, Dallas is a dynamic mix of imagination, talent and first-class attractions that makes it a world-class city. Home to a vibrant economy, beautiful surroundings and a population full of optimism and spirit, Dallas is a popular international destination. With over 60,000 businesses, including more than 100 corporate headquarters, 19 of which are Fortune 1,000 companies, and a population of 1.3 million, the city of Dallas has a potential to foster lucrative marketing and advertising partnerships. Dallas is a community and a city that is diverse, vibrant, and progressive. The City has multiple facilities with high traffic, ideal for advertisers to display high impact merchandise messaging. The primary focus of this engagement will be to generate revenue for the City's general fund through uses of its non-revenue facilities. Some major revenue facilities, e.g. Convention Center, will be a part of the overall marketing plan, but may not be included in the list of facilities the City wishes to offer naming opportunities in the initial stages of the marketing income program.

Jump. Incidentally, Omni Consumer Products has already expressed some interest in Dallas City Hall.

BSZ1112 Specifications - Dallas Marketing Income Program1


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