Super Bowl XLV

Former Cowboys' Band Leader Named Super Bowl XLV President and CEO

With Bill Lively and Roger Staubach in charge, we -- er, Arlington -- are going to put on quite a show.

Some of us are old enough to remember when the Dallas Cowboys had a band. If you’re in that group, take pride and confidence today that Bill Lively has been named President and CEO of the North Texas Super Bowl XLV Host Committee.

Lively, who on Jan. 1 will officially begin reporting to Host Committee chairman Roger Staubach, has deep Dallas roots. He spent 25 years on the faculty and administration at SMU, and for the last eight years has been Prez/CEO of the Dallas Center for the Performing Arts.

But if you’re a sports dork and his name rings sorta of a “Where do I know that name from?” bell, you must have attended a Cowboys game at the Cotton Bowl or in the early years at Texas Stadium.

During his 23 years of service to the Cowboys and NFL – he produced the entertainment for Super Bowls XII and XIII – Lively was director of the Cowboys Band that sat (in blue-clad suits, if I'm not mistaken) in the end zone opposite the players’ tunnels and proudly sent trumpeter Tommy Loy out for every national anthem I can remember as a kid.

In his new role to the run-up of Super Bowl XLV at Arlington’s Jonestown Coliseum on Feb. 6, 2011, Lively will oversee the day-to-day operations, generate sponsorships and plan and produce the event’s myriad events.

Says Staubach in the official press release:

“While it is probable more Super Bowls will be played at the Cowboys’ new stadium in the decades ahead, hosting the region’s first Super Bowl is a very important undertaking that must be managed with the utmost efficiency. The Host Committee selected Bill Lively to be its President and CEO because of his remarkable track record in creating new institutions and organizations and raising millions of dollars to underwrite their construction and operation.”

Relax, we’re in good hands. – Richie Whitt

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Richie Whitt
Contact: Richie Whitt