How 'Bout Them Cowboys Tickets?

Even if you've never heard of the Fan Cost Index, the name is pretty self-explanatory: It's what a family of four could expect to spend at a sporting event, simple as that. Factored into the costs, per Team Marketing Index's arguable equation: the price of two adult average price tickets, two child average price tickets, four small sodas, two small beers, two programs, parking and two adult-size caps. The ball-cap buy seems like an unnecessary add-on; then again, only two beers ... and smalls? So maybe it evens out in the end.

This season, the Texas Rangers' FCI is $150.64 -- far less than the Major League Baseball average of $196.89. Last season, the Dallas Mavericks' FCI came in at $344.86 -- or $52.93 above the National Basketball Association average. (But his season, yet again, the Mavs are offering some 500 $2 tickets for most home game.) And, last season, the Dallas Stars' FCI of $244.18 was well below the National Hockey League average of $288.23, though who knows what happens with dynamic pricing!

All of which is a long, throat-clearing warm-up to today's news: Your Dallas Cowboys are now the most expensive ducat in the National Football League, and with an average ticket price of $159.65, well, that brings the FCI out at Jerry Jones's EnormoDome up to $758.58 -- which, if I read my numbers correctly, is a 78 percent increase over the numbers for the final season in Texas Stadium. (And, yes, that number does take into consideration the $29 standing-room-only party passes and the sold-out $59 offerings.) By comparison, the New England Patriots come in second with an FCI of $597.25. And the NFL average? $412.64. So, Richie Whitt, is it really worth it?

We use cookies to collect and analyze information on site performance and usage, and to enhance and customize content and advertisements. By clicking 'X' or continuing to use the site, you agree to allow cookies to be placed. To find out more, visit our cookies policy and our privacy policy.


Join the Observer community and help support independent local journalism in Dallas.


Join the Observer community and help support independent local journalism in Dallas.