If Nothing Else, Further Proof of Southwest Airlines' Marketing Genius

Wacky, wacky Southwest Airlines. Looks like the Dallas-based airline, already responsible for one of the greatest print ads in recent memory, has done gone and rounded up Fort Worth-based comedy quartet Curtis Needs a Ride for this zany travel-tip infomercial regarding airport security do's and do-not-ever's. Note to Southwest: I...

By Robert Wilonsky

July 8, 2008

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Wacky, wacky Southwest Airlines. Looks like the Dallas-based airline, already responsible for one of the greatest print ads in recent memory, has done gone and rounded up Fort Worth-based comedy quartet Curtis Needs a Ride for this zany travel-tip infomercial regarding airport security do's and do-not-ever's. Note to Southwest: I know some folks who'd make an excellent sequel -- and they're already Southwest customers. --Robert Wilonsky

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