Kid Rock's Gonna Screw Up My Cowboys-Bills Game

This is why I will be watching the October 8 Dallas Cowboys-Buffalo Bills game with the TV sound turned down and the radio broadcast cranked up. ESPN and some record labels are hopping into bed together to pimp their product -- specifically, Monday Night Football and such acts as the Foo Fighters, Kanye West and Matchbox 20. So who do we get on October 8? Kid Rock, who'll be repped by the new singles "So Hot" and "Rock N Roll Jesus." Brad and Babe, get ready, because Papa's coming home. --Robert Wilonsky

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