Rawlings's New Campaign Mailer Takes a Shot at Kunkle, Natinsky. The Ex-Chief Fires Back.

Keep Dallas Observer Free
I Support
  • Local
  • Community
  • Journalism
  • logo

Support the independent voice of Dallas and help keep the future of Dallas Observer free.

A couple of weeks back we got Mike Rawlings's first big-money mailer -- a slick meet-the-candidate flier highlighted by quite the '70s 'stache -- accompanied by the first of what's proved to be a series of good-looking short films starring the mayoral candidate. (The most recent follows.) The latest four-pager arrived in the mail this afternoon, and this one's hardly as upbeat as its predecessor: As you'll see on the other side, it features on its cover a stark, gloomy scene of Dallas City Hall, over which reads the headline: "Overtaxed and under-served?" Which, if you'll recall, is a direct lift of a line used in former Dallas Police Chief David Kunkle's no-tax-hike vow unveiled last month.

Inside, Rawlings's campaign then takes a shot at Kunkle and Ron Natinsky, without naming his competitors:

Overtaxed and under-served by Dallas City Hall? Then why elect a Mayor who is part of the problem?

In the race for Mayor, one candidate comes from the public sector. He's been a city hall employee for nearly 40 years. He's never worked in the private sector, or met a payroll.

Another candidate has been a council member for six years, serving as Chair of Economic Development while the tax burden on homeowners increased due to the lack of new growth.

He then goes on (and on) to talk about his tenure as CEO of Addison-based (now Plano-based) Pizza Hut and how he'll make "City Hall more user-friendly by reducing permit and development fees," among other things.

I've asked both Kunkle and Natinsky's campaigns for response to Rawlings's mailer. The former top cop called back with his reply; still waiting on the council member, but I will update accordingly. This is what Kunkle had to say:

"I'm flattered," Kunkle says. "He's essentially taken my message and made it his own, which I take as a compliment. And if it's a question of who's the most outside guy, I'd make the argument Rawlings is the most inside guy -- he's part of the same formula that's been used over and over again. I agree -- things aren't working so well. That's the sole reason I ran. And part of the reason I don't think they work so well is a small part of the downtown community picks the guy they want, frequently at the expense of the majority of the people who live in the communities.

"If Mike doesn't understand how important leadership is in the police department, he'll get a big surprise if gets to City Hall. ... If he thinks everyone filling a slot at City Hall is a bureaucrat, he doesn't have a clue."

I'll update when Natinsky responds. Till then, Rawlings's mailer and new video are below.Mike Rawlings New Mailer

Keep the Dallas Observer Free... Since we started the Dallas Observer, it has been defined as the free, independent voice of Dallas, and we would like to keep it that way. Offering our readers free access to incisive coverage of local news, food and culture. Producing stories on everything from political scandals to the hottest new bands, with gutsy reporting, stylish writing, and staffers who've won everything from the Society of Professional Journalists' Sigma Delta Chi feature-writing award to the Casey Medal for Meritorious Journalism. But with local journalism's existence under siege and advertising revenue setbacks having a larger impact, it is important now more than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" membership program, allowing us to keep covering Dallas with no paywalls.

We use cookies to collect and analyze information on site performance and usage, and to enhance and customize content and advertisements. By clicking 'X' or continuing to use the site, you agree to allow cookies to be placed. To find out more, visit our cookies policy and our privacy policy.


Join the Observer community and help support independent local journalism in Dallas.


Join the Observer community and help support independent local journalism in Dallas.