Mark this as the week Jay Jerrier blew up the Internet. Again.

The owner of three Cane Rosso pizzerias has long made known his disapproval for ranch dressing as a condiment for Neapolitan pies, going so far as to offer customers a bottle of Hidden Valley for the low price of $1,000.

Recently, though, Reddit user Brostash (yeah, bro!) snapped a picture of the bottle and posted it to the site, where users screamed though more than 800 comments in less than seven hours.