Audio By Carbonatix
Joel Burns probably isn’t the only person in Fort Worth irritated that The Weather Channel’s app shows pictures of Dallas when it delivers forecasts for Cowtown. But the soon-to-be-former Fort Worth City Councilman, whose 2010 “It Gets Better” speech went viral, is the only one to merit a bitchy response on Twitter.
Burns fired the first shot this morning, warning his 8,900 followers that he’s on the verge of abandoning the app:
Will you step up to support Dallas Observer this year?
We’re aiming to raise $30,000 by December 31, so we can continue covering what matters most to you. If the Dallas Observer matters to you, please take action and contribute today, so when news happens, our reporters can be there.
Rather than ignore Burns or, better yet, address his concerns, The Weather Channel’s soon-to-be-former social media rep opted for the cheap shot:
Burns, who has spent the morning retweeting people making the point that The Weather Channel’s reply sure was dickish, also took a moment to challenge the station to donate $100,000 to The Trevor Project, a nonprofit dedicated to preventing suicide among LGBT youth.
The Weather Channel hasn’t ponied up the cash, but it has issued an apology.
Send your story tips to the author, Eric Nicholson.
