Overheard: Flatstock at SXSW

“I never thought I'd want a Broken Social Scene poster, but shit. That's insane.” “Why does the coloring on this one look weird?” “It's letterpress.” “Oh. ... Interesting.” “You spent $100 on a poster? You can get those for free all over the place.” And just about every artist was...
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“I never thought I’d want a Broken Social Scene poster, but shit. That’s insane.”

“Why does the coloring on this one look weird?”
“It’s letterpress.”
“Oh. … Interesting.”

“You spent $100 on a poster? You can get those for free all over the place.”

And just about every artist was telling people: “That one is my favorite, too.”

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