
Whitten Media

Audio By Carbonatix
After last week’s official groundbreaking ceremony, the Sunset Amphitheater is ready for the next phase in its project timeline this summer.
Set on a 46-acre site located northeast of Dallas-Fort Worth near Interstate 75 and Highway 121, the amphitheater in McKinney, sponsored by EIGHT Elite Light Beer, is being developed as part of a public-private partnership between VENU, the city of McKinney, the McKinney Economic Development Corporation and the McKinney Community Development Corporation. The live music venue will be able to seat 20,000 fans at full capacity. Other details include:
- Flexible multi-season configuration that enables year-round programming and will accommodate around 5,000 guests
- Investment opportunities in Fire Pit Suites, providing access to premium food and beverages, complimentary VIP priority parking and dedicated restrooms
- Premium LuxeFire Suites, the exclusive members-only Aikman Club, offering world-class cuisine
- A canopied roof and wind walls are designed to provide protection from inclement weather and a comfortable atmosphere in the winter
“This world-class music venue is a game-changer for our entertainment offerings in McKinney and will be a boon for our economic growth and tourism sector. With a state-of-the-art venue of this size, we can draw some of the largest musical acts to the city and attract fans from across Texas and the surrounding states,” said McKinney Mayor George Fuller, in a press release. “This new addition to our community will bring even more life and energy to our already thriving arts scene and undoubtedly continue to set McKinney apart as an entertainment and cultural hub in the region.”
At the event on June 13, 500 invite-only guests, McKinney officials, venue sponsors, partners, investors and live music fans were treated to music by renowned singer-songwriters Robert Earl Keen and Turnpike Troubadours’ Evan Felker. There were remarks from VENU Founder and CEO J.W. Roth, McKinney Mayor George Fuller, McKinney Mayor-elect Bill Cox, and leaders from the McKinney Economic Development Corporation and McKinney Community Development Corporation.
“We’re so excited to be here,” said VENU Founder and CEO J.W. Roth in a press release. “We’re gonna build the most luxurious, fully seated, multi-configuration, multi-seasonal venue in history right here in McKinney. The organizations here in McKinney have been nothing short of incredible. This groundbreaking wouldn’t be possible without that unwavering passion of the folks of McKinney.”
See more photos from the ceremony below.

Robert Earl Keen and Even Felker entertained guests by doing a song swap and performing country tunes.
Whitten Media

The crowd at the “Breaking Ground” event.
Whitten Media

Another look at the crowd.
Whitten Media

VENU President Will Hodgson.
Whitten Media

Mayor-Elect of McKinney, Bill Cox.
Whitten Media

MCDC CEO and President Michael Kowski.
Whitten Media

Outgoing mayor of McKinney, George Fuller.
Whitten Media

MCDC Board of Directors Chair Angela Richardson-Woods.
Whitten Media

Shovels and hard hats.
Whitten Media

VENU’s Sr Talent Buyer Hamilton Byrd, VENU’s J.W. Roth, Robert Earl Keen and Evan Felker.
Whitten Media