Brady Cole
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Rollertown Beerworks has become well known for its great beer and its high-powered owners and partners. The investor line-up includes Dirk Nowitzki, and it was co-founded by Ben Rogers and Skin Wade of the popular Ben and Skin Show on The Eagle (97.1).
Its signature beer, the Big German, is highly recognizable and a default order for many. The beer — a tribute to its above-noted tallest investor — is known for its minimal hops and smooth finish, a jab at the former Dallas Mavericks’ lack of vertical and the smooth finish to his jumpshot. The beer was an admirable start for the small brewery that originally opened in Celina in 2020. And they have been rolling ever since.
Rollertown opened a new facility in Frisco in October 2025 at a spectacular location between Toyota Stadium (home of FC Dallas), the Frisco Fresh Market and the historic downtown. The brewery is marked by giant white grain silos just outside the back gate. The hulking two-level taproom is flanked by a beer garden with a couple of food trucks out front and a giant multi-purpose turf lawn and concert stage in the back. The production brewery is even larger but is not open to the public, except for private tours.
Brady Cole
Big Shows on the Big Lawn
The concert calendar includes cover bands almost every weekend, as well as national acts such as Bone Thugs-N-Harmony, Paul Wall and Bowling for Soup. According to private events manager Ian McCarthy, the can’t-miss headliner event of the year is coming April 24 and 25 when Sumo Wrestling returns for the 4th consecutive year – yes, real sumo wrestlers.
When we visited on a Saturday afternoon, the place was packed. Families, youth sports teams and a cornhole tournament all intermingled in harmony on the beautiful spring day. The upstairs bar provided a bit of calmness for those seeking it and offered a fantastic view of the lawn down below.
The Beer Selection
Rollertown isn’t just eye candy, though. Head brewmaster Tommy Miller and team have done a great job establishing a solid lineup of favorites, while also working in unique and seasonal beers.
Brady Cole
The Rollertown IPA has an excellent, classic, piney flavor. The IPA expert in our group would not try anything else after this. The Juice Serum IPA was more on the hazy side with grapefruit notes, and the Subzero hit right between the two. The 133 is a pilsner built for baseball games and days that you might want to enjoy a couple of extra beers. The Landlord is a malty Scottish-style ale, which we were pleased to find. We also enjoyed the unique flavors of the Big Peach Energy and the Blue-Eyed Blonde, both classified as “fruited blondes” with one obviously full of peach and the other blueberry and vanilla. Lots to try, no matter your preferences. Rollertown also has its own line of spirits, which you can try in mixed drinks or purchase bottles to go.
A Budding Food Scene
The food wasn’t as easy as we had hoped. On that Saturday, the anchor food truck Mueller Wagyu was up to an hour wait for burgers, another night we went back for a jalapeno smash burger with fries ($18.99) and were quite impressed. Double wagyu patties, covered in cheese and topped with grilled jalapeños and onions, hit the spot.
The good news here is that the folks from Mueller are working on a kitchen space inside the taproom so they can put out more volume and variety. That space should be ready in the next few months. Food trucks will remain on-site as well, even when the kitchen is open.
If you like a busy, energetic vibe, go visit Rollertown on the weekend. For those who are more looking to chill and have a great beer or three, the weeknights might suit you better.
Rollertown Brewery, 6450 Main St., Frisco; Monday 3 – 9 p.m.; Tuesday – Thursday 11 a.m. – 10 p.m.; Friday 11 a.m. – midnight; Saturday 11 a.m. – 1 a.m.; Sunday 11 a.m. – 9 p.m.
