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In some cases, you’d probably have to subscribe for $9.99 to find out if everything is truly bigger in Texas. But new data does seem to confirm that everyone is thirstier in Texas.
According to a study released by OnlyGuider, the Lone Star State might need to be rebranded as the Lust Star State. While we were all busy complaining about the grid, the traffic on I-35 and the price of brisket, Texans were quietly (or perhaps not so quietly) funneling a staggering $248 million into OnlyFans creators in 2025.
That’s a quarter of a billion dollars dropped on exclusive content, pay-per-view messages and the kind of personalized attention you just can’t get from your landlord or the DMV.
This massive outpouring of digital affection puts Texas in the No. 2 spot nationwide, trailing only California. It makes sense, really — California has Hollywood and beaches. We have humidity and a fiercely independent spirit that apparently extends to how we choose to spend our disposable income on a Tuesday night.
Big D Stands for Big Dollars
Now, let’s get down to the local numbers, because in a city like Dallas, bragging rights are important wherever money is involved.
Houston, as they often do, went big. H-Town led the state in spending, dropping nearly $32 million on the platform. Whether they were recovering from another heartbreak courtesy of the Astros or just really, really supportive of the physical arts, Houstonians are the state’s top patrons of digital appreciation.
But don’t sleep on Dallas. We might be runner-up in this particular race, but we still put up numbers that would make all of our homegrown televangelists blush. In fact, we spent more on average per-capita density than Houston did. In total, Dallas residents spent approximately $26.2 million on OnlyFans last year.
Think about that for a second. That is $26.2 million not spent on oversized margaritas, sports tickets or toll tags. That is a serious commitment to the creator economy. It’s enough to buy a home in the Park Cities, or perhaps a very, very nice two-bedroom apartment in Uptown.
Why Are We So Thirsty?
The OnlyGuider study, which analyzed spending patterns throughout 2025, paints a picture of a state that is deeply engaged in the parasocial habits of modern times. But why Texas? Why now?
Perhaps it’s the sheer size of the place. When you have to drive 45 minutes just to get to a Target, a digital connection starts looking mighty convenient. Or maybe it’s the heat. When it’s 105 degrees outside, staying indoors with a high-speed internet connection and a credit card is just a good survival strategy.
There’s also the possibility that Texans are just exceptionally generous. We’re known for Southern hospitality, after all. Who says that hospitality can’t extend to tipping a content creator for a particularly well-produced video? It’s shopping small and supporting entrepreneurs, really.
While Houston and Dallas are the heavy hitters, the rest of the state wasn’t exactly clutching its pearls. San Antonio and Austin also posted significant numbers, contributing to that massive quarter-billion-dollar total. It’s a statewide phenomenon, a collective decision that maybe, just maybe, the internet is for more than just arguing about politics.
The Bottom Line
So, what does this say about us? Are we lonely? Are we bored? Or are we just early adopters of the future of entertainment?
Maybe it’s none of the above. Maybe it’s just that in a world that’s increasingly chaotic, disconnected and stressful, a little bit of curated fantasy goes a long way. Texans work hard, and apparently, we play hard too — even if “playing” sometimes just means scrolling through a feed with one hand while holding a… credit card in the other.
Whatever the reason, the numbers don’t lie. $250 million is a lot of love to give. So, cheers, Texas. You’re keeping the lights on for a whole lot of creators. Just remember to clear your browser history before you go to church on Sunday.
