A premonition 21 years in the making from Mean Girls character Gretchen Wieners, Fetch is a specially curated vintage store and coffee bar. The shop is owned and operated by vintage curator Rebecca Hall (no relation to the actress of the same name), who cut her teeth in the Texas fashion scene for years by selling at pop-up markets with her husband.
Stepping inside Fetch is like being thrown into a coquette circus, with a red lipsticked couch at the center flanked by two rotating clothing carousels. One in the front, which collects Fetch’s latest curated finds, and one in the back, with a more traditional vintage selection that includes options for men. To the left side of the room, a small DJ booth spins a pink heel on the turntable, playing an eclectic pop playlist that ranged from Depeche Mode to ABBA in the time we spent there. To the right side of the shop sits a sizable matcha and espresso bar, with Hall’s sister, Renee Gonzalez, serving up drinks every day.
Fetch's selection includes dresses, hats and shoes alongside traditional vintage streetwear.
Simon Pruitt
The Dear Jane is a double espresso latte with cherry-vanilla syrup and cold foam, topped with hefty black cherries. It was delicious and would be the star of this show if not for the Paris L.A. matcha, which made a believer out of a longtime matcha skeptic. Made simply with cold foam, herb syrup and coconut, the drink was the best matcha we’ve ever had, and worth the high price tag to at least try once.
From a roster of flea markets, thrift stores, and swap meets, Hall curates the clothing selection herself. She intentionally includes size and various aesthetic options for all customers, “not just the mean girls.” She opened her storefront just three weeks ago, joining the budding boutique fashion scene next to Linda Bishop’s Hey Koneko and Koneko Studio on the cusp of the eastern end of Deep Ellum.
The shop was initially conceived as a revolving home for nomadic vintage vendors, but after opening, the response to the Mean Girls concept was too immense to ignore. After posting that the shop was hiring, Hall says her inbox was flooded with over 100 resumes, mostly from young women who were dying to get involved with the shop based on its sheer force of personality.
“It’s overwhelming,” Hall says, having only been open for three weeks. “I feel flattered, but at the same time, I feel bad because I would love to hire everybody, but we’re still a small business.”
In Dallas, or most big cities in America, a good vintage shop is a dime a dozen. But a store with its own distinct identity, particularly one that resonates with such large swaths of people, is a store that’s built to stay.
Fetch is located at 3902 Elm St. Open Thursday through Sunday, 11 a.m. - 7 p.m.
