SMU Football: It’s Ad-tastic!
Here’s SMU’s new marketing gimmick for the upcoming college football season. Get it? A pony? And an “up” arrow? Pony. Up. Awesome. And who’s behind the whiz-bang promotion? Says SMU’s athletic department on its Mustangs Musings blog: Why a Pony and a drawn arrow? No SMU lettering? The marketing department…