An Ode to Whole Food’s Fake Chicken Salad

Dear Fake Chick'n Salad, That was your name once, wasn't it? Or should I call you Classic Vegan Salad, as your label now reads when I walk into Whole Foods for lunch? The new moniker is certainly more honest -- you never contained any chicken at all -- but it...
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Dear Fake Chick’n Salad,

That was your name once, wasn’t it? Or should I call you Classic Vegan Salad, as your label now reads when I walk into Whole Foods for lunch? The new moniker is certainly more honest — you never contained any chicken at all — but it lacks a certain sex appeal. Maybe you could give Chicken Saladesque a go in a few test markets? Or how about Salade du Chix?

But what’s in a name? What’s important is that you’re delicious, or at least you are on the handicapped health-food scale, where you fall significantly behind the Mediterranean trifecta of hummus, tabbouleh and grilled lean proteins but well ahead of savory green juices. I attribute a significant portion of my well being to my regular consumption of you.

“So, how are you not fat?” I get the question nine out of 10 times someone discovers what my job is, and I never give a very good answer. Now I have you to thank, at least partly, for not ballooning outwards like Violet Beauregarde. I spend a lunch or two a week stuffing you by the forkful into my mouth and I’m starting to note your benefits.

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There are no fewer than 20 ingredients printed on your label and not one of them contains cholesterol. I can almost feel my arteries relax every time I grab a container from the fridge. You may have the appeal of day-old bread, but you’re quite filling. A small portion for lunch stays with me the entire day, and even suppresses my hunger as I get closer to dinner, despite that tofu products are low in calories and high in protein.

You are not chicken salad in any way — the idea of heaping you on sliced toast with lettuce and tomato seems a bit like torture, while eating you with crackers would be much too dry. Still, you’re fine enough on your own, straight from your plastic container, where I can enjoy the occasional grassy bite of green onion or snap of celery.

You may be fake, but you balance out all the burgers and Reubens I consume, and for that I salute you. May everyone who doesn’t know Chick’n, er… Classic Vegan Salad come to know you soon.

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