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“The taste buds of a ‘master of coffee’ are as important as the vocal chords of a singer or the legs of a top model, and this is one of the biggest single insurance policies taken out for one person. It shows how valuable Gennaro’s tongue is to the Costa brand.” (A spokesman–unidentified–for Glencairn, a Lloyd’s of London brokerage, on the $14 million insurance policy Britain’s Costa Coffee took out on the tongue of Gennaro Pelliccia, their taster. According to the spokesman, this policy far exceeds the paltry $4.8 million policy covering Bruce Springsteen’s voice. Quoted by UPI.)
